How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark
The Role of Push Notifications in Mobile Efficiency AdvertisingAs a strictly permission-based tool, push messages are incredibly effective and should be customized to certain user teams. Personalization is the vital to efficient push advertising and can drastically improve response prices, especially throughout onboarding.
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